Couple of the Year (and every year hereafter) Beyonce and Jay-Z are collaborating again – this time, on something not musically-minded. The couple have announced that they are going vegan just in time for Jay-Z’s 44th birthday. Following a popular theory that it takes three weeks to make or break a habit, the couple plan to be vegan until Christmas.
“Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!” Hova wrote in his Life + Times blog.
The artist said he would post updates on their forays into veganism, and asked for professional opinions on where to go to eat.